When Consumer Guaranty Corporation came to us they were doing nothing in the way of marketing. They were growing their business and needed to start reaching out to top local and national banks. We teamed up with Palmer Design to create a sophisticated image piece that would attract an audience of high level executives and savvy investors. CGC’s president was quite proud of the company’s art collection which became the theme of the piece: The Fine Art of Financial Services. Our concept revolved around the qualities of
fine art and how they related to CGC services. We used a combination of beautiful color and black and white photography. To give this piece rich texture and tone, the interior was printed using tinted varnishes with a combination of beautiful reproductions of fine art paintings and black and white photography. The cover was finished off using foil stamping, embossing and a tipped-on color photo. The client was thrilled with the final product and got the attention of their target audience.