A well established, high-end homebuilder in Rio Verde, Arizona was creating a luxury homes division to compete in the marketplace. Alexander Homes’ current logo did not speak to the upscale customer they were trying to attract. They came to us for a complete redesign to their existing identity and collateral system. A seal-like mark and a contemporary stationery system were designed to communicate their new upscale image. The use of metallic
inks and a strong color palette reflected the solid company background and the exceptionally high quality work. We developed direct mail postcards, ads and sell sheets around the theme “The Mark of a Great Home”. Clients who built a luxury residence with Alexander Homes were presented the keys to their new home on a custom key chain made of a metal medallion mounted to leather.
