A client was holding a four-day networking event that would benefit Childhelp USA, a non-profit organization fighting child abuse. We teamed up with marketing strategist Kathy Heasley to develop a campaign that would help build alliances with large corporations. We designed this package to be used as a direct mail campaign and as a corporate gift at a conference geared towards big players in the restaurant industry.
Gift boxes containing an instruction pamphlet, return card, and children’s building blocks that spelled out “Making the most of your charitable alliances is child’s play” were placed in attendees hotel rooms. The campaign was successful in getting recipients to visit the Childhelp booth at the conference where they would learn the many ways their company could benefit from an alliance.