Choice Academies, Inc. is the founding organization of a successful charter school, Adams Traditional Academy (ATA). They first came to us to design a logo for the new preschool they were opening, Adams Traditional Beginnings (ATB). We used a quill graphic from the existing ATA logo and introduced a child’s hand reaching out for the quill. The client loved the concept so much we also gave them a secondary logo to use on t-shirts and banners.
The success of ATB logo lead to other projects, one of which was developing the logo and mascot for their new high school. Now, with their goal for the future of opening more schools under the Choice Academies name, they needed to brand the overarching entity too. A patriotic theme was at the root of their ideology, so we used elements and colors from our nation’s flag to create a logo and business system with a more corporate look and feel.