Eileen is an energetic speaker and accomplished author of children’s books. Her teaching and consultation expertise runs the gamut from image consulting to helping people and children unlock the powers of the mind. She needed an identity that could encompass her diverse talents and
appeal to a wide audience. The letter “e” was a common element in her name and her tagline. A playful initial inside a free-form and flowing shape helped communicate Eileen’s mantra: encourage; enlighten; empower.