HEAL is a charity organization in the Phoenix area that gives assistance to mothers undergoing cancer treatment. Operating on a shoestring budget, they were using a simple clip art image of a castle as their logo. The organization was growing and adding a golf tournament to its list of fund raising events. In trying to attract a higher level of donors for the event, a more sophisticated identity was needed. We designed a more refined, yet whimsical castle that represented the “Happily Ever After” concept the founder loved. The website needed to be constantly updated with new
information and events so we chose WordPress as the platform to build the new site. The fairytale concept was carried throughout the site design. The theme for their big fundraising event revolved around a summer evening on the boardwalk and was combined with a golf tournament for a full weekend of festivities. The casually-styled evening ball would be complete with carnival games, casino tables and corn dogs. A campaign of posters, brochures and an invitation were designed using an image of a seaside boardwalk with the nostalgic look of an old travel postcard.
