NorthStar Realty Finance (NRFC) needed a remake of their current brand. We worked closely with their new marketing director to develop a look that was polished and professional. Using an existing boxed star icon, we updated the type to give it a cleaner more modern look. With several products and
divisions to contend with we helped developed color palettes using one color in common — the NRFC deep blue — and a complimentary color to distinguish the various entities. Brochures, fact sheets and website design were created with the new visual brand.