Olympic Camps was expanding its programs to include year-round camps and also building a new home for the camp. We were asked to design a 12-page program guide that would communicate the uniqueness of the camp programs and highlight the special features of the new facility. Bright colors and friendly fonts spoke to both the kids and the adult audience we needed to reach. Icons were designed that represented the five main program
areas and were incorporated on the stationery system and brochure. The initial brochure mailing included an open house invitation and the response was overwhelming. Over 800 people attended the event, doubling the expected numbers and enrollments for the camp programs soared. The first camp was so successful that they opened a pre-school camp and then a special Film Institute camp geared towards junior high students.
