The Pogue Center is an office-based surgical facility specializing in facial procedures. The center, known mainly for facial reconstruction expertise, was trying to broaden its client base by offering more cosmetic procedures. They needed a logo and system that spoke to their new, more image-
conscious audience. We designed a logo, business system and brochure that better reflected the center’s high level of care and competency. A softer mark with a warm color palette replaced the hard, geometric logo they had been using.