Tatum is a fast-growing, executive services company based in Atlanta, Georgia. With a new president taking the helm, the company badly needed an overhaul of their brand image. We designed an identity package to reflect the company’s new vision and position as a leader in the marketplace. A mark conveying upward motion combined with a traditional type font gave their
brand image a strong, professional look. The theme for their annual meeting of Tatum partners was centered around the company’s new tagline: “Create More Value”. A foldout piece housed in a translucent envelope was sent out as an invitation to the event. The bold use of the Tatum reds was carried into the website design for the event.